05 February 2012

Getting up close and personal with Basketball Wives

We love this video of our Basketball Wives campaign in action. Click below to have a look!

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Tagged with Loyalty Mobile Mobile advertising Mobile marketing Near Field Communication

3 Comments. Posted by Chantal 27 July 2011

Proxama announce collaboration with Nokia on NFC

This week sees Proxama announce our collaboration with Nokia on NFC activities. Starting with the C7, Proxama will be partnering with Nokia to develop NFC applications for the new generation of Smartphones. The first of these applications is our Tag Center app.

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Tagged with Near Field Communication

0 Comments. Posted by Chantal 18 April 2011

Proxama acquires Hypertag to become world’s leading proximity marketing specialist

Proxama, the leading developer of mobile contactless payments and near field communications (NFC) technology, has announced that it has acquired proximity marketing specialist Hypertag.

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Tagged with Mobile Mobile advertising Mobile marketing Mobile payments Near Field Communication PayPass Ticketing

0 Comments. Posted by Chantal 24 January 2011

The Role of Standards in NFC

How many standards bodies does it take to lay solid foundations for a new technology? In the process of researching content for a paper on Near Field Communication (NFC) – specifically, the role of Trusted Services Managers (TSMs) – for the Smart Mobility conference, I’ve been side tracked a little by this important issue.

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Tagged with Near Field Communication

0 Comments. Posted by Victoria 07 August 2009

Demo Night at MoMo London June 2009

I had an excellent evening at Mobile Monday this week.  I was assigned the task of presenting my work for the past year – the Proxama NFC Wallet - in just 5 minutes.  Making a video proved to be a great way of getting lots of information across within the time-slot, still leaving me loads of time to talk!  A total of 15 people showcased demos but as we stuck within the same groups I only managed to see four other demos - all of which were very impressive! Full details on the MoMo site.

There were plenty of interesting questions from each session.  The audience is technically literate, well versed in mobile and pretty good at asking awkward questions. So - I thought it might be interesting to post some of the questions raised. I hope my answers were clear enough on the day to those who asked.

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Tagged with Mobile Mobile payments Near Field Communication PayPass Wallets

0 Comments. Posted by James 19 June 2009

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What's this blog about?

We're genuinely excited about smart cards, near field communication (NFC), mobile phones and IPTV. We'd have to be - we work with them every day. This blog is part of our quest to share our insights and spread the word about the benefits these technologies can bring to payments and ticketing, loyalty and service discovery. We hope you'll like what you read and join the debate.

If you want to talk to us directly - say hello.

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