Proxama Blog

Contactless applications for 2012 Olympics

I was at the CI spring conference last week representing Zeus, a group of companies (see footnotes) working hard to keep contactless technologies on the 2012 Olympics roadmap. LOGOC’s Paul Williamson was also there and brought a healthy chunk of realism to the conversation. He kept us focussed with a reminder that the Olympic Games is a sporting event designed to entertain people. It lasts just two weeks and there’s little point in putting expensive infrastructure in place for core applications – like ticketing – when there are highly cost effective lower tech solutions that are fit for purpose.

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Tagged with Mobile Near Field Communication RFID Sticky labels

0 Comments. Posted by Neil 09 April 2009

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Mobile Application Pain – An Antedote

When you work with NFC all day, it's easy to get hung up on the more complex solutions - like payments & ticketing and vouchers. These services will certainly be the driving force for getting the infrastructure in place. But what I'm really looking forward to seeing is how NFC will solve some of the more basic challenges - like getting applications onto your phone.

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Tagged with Coupons Mobile Mobile advertising Mobile marketing RFID Sticky labels

0 Comments. Posted by James 24 March 2009

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NFC based ID for students in Russia

Having spent a number of years living in Russia, I can imagine that taking a school trip there might be a little challenging. So I was really excited to be involved in a project designed to make the business of keeping track of people - in a very foreign land - a whole lot easier. A few NFC handsets, a java midlet, some RFID wrist bands and an established call centre is all it took!

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Tagged with Identity solutions Near Field Communication RFID

0 Comments. Posted by Victoria 16 March 2009

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