Proxama Blog

Getting up close and personal with Basketball Wives

We love this video of our Basketball Wives campaign in action. Click below to have a look!

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Tagged with Loyalty Mobile Mobile advertising Mobile marketing Near Field Communication

3 Comments. Posted by Chantal 27 July 2011

Proxama acquires Hypertag to become world’s leading proximity marketing specialist

Proxama, the leading developer of mobile contactless payments and near field communications (NFC) technology, has announced that it has acquired proximity marketing specialist Hypertag.

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Tagged with Mobile Mobile advertising Mobile marketing Mobile payments Near Field Communication PayPass Ticketing

0 Comments. Posted by Chantal 24 January 2011

High Risk Authentication

High risk authentication (banking, VPN), has always demanded separate hardware dedicated to authenticating users.  There’s good reason for having this additional security layer. Called two-factor authentication, the logic is simple - if one device is compromised, overall security isn’t breached.  Two common examples are:

• Card + reader.  Your bank issues you with a card reader, which you use in conjunction with your bank card
• Multi-purpose token generators

Unsurprisingly, with mobile phone subscriptions now outstripping the number of TV, personal PC and credit card owners, there’s strong interest in using them for authentication.

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Tagged with EMV Identity solutions Mobile Mobile payments Wallets

0 Comments. Posted by James 06 July 2009

Demo Night at MoMo London June 2009

I had an excellent evening at Mobile Monday this week.  I was assigned the task of presenting my work for the past year – the Proxama NFC Wallet - in just 5 minutes.  Making a video proved to be a great way of getting lots of information across within the time-slot, still leaving me loads of time to talk!  A total of 15 people showcased demos but as we stuck within the same groups I only managed to see four other demos - all of which were very impressive! Full details on the MoMo site.

There were plenty of interesting questions from each session.  The audience is technically literate, well versed in mobile and pretty good at asking awkward questions. So - I thought it might be interesting to post some of the questions raised. I hope my answers were clear enough on the day to those who asked.

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Tagged with Mobile Mobile payments Near Field Communication PayPass Wallets

0 Comments. Posted by James 19 June 2009

Groundhog Day at NFC World Forum Europe

I was at the second day of the Near Field Communications World Europe conference last week and thought it was worth capturing some of the discussion. Because despite several humorous references to Groundhog Day, there were a few interesting points that came out of the presentations and banter, proving that it's not quite same old same old and that progress has been made.

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Tagged with Mobile Near Field Communication

0 Comments. Posted by Victoria 19 May 2009