Proxama Blog

Nokia’s NEW NFC 6216 Classic

At first glance, Nokia’s announcement last week about the new Nokia 6216 doesn’t seem so "new".  For the most part, the handset is identical to the existing 6212 (which is what we do all our current NFC development work on). What makes it new is that the secure element is on the SIM - whereas the old version has an integrated chip, as a feature of the handset itself.

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Tagged with Mobile Mobile marketing Mobile payments Near Field Communication

0 Comments. Posted by Victoria 29 April 2009

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Mobile Application Pain – An Antedote

When you work with NFC all day, it's easy to get hung up on the more complex solutions - like payments & ticketing and vouchers. These services will certainly be the driving force for getting the infrastructure in place. But what I'm really looking forward to seeing is how NFC will solve some of the more basic challenges - like getting applications onto your phone.

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Tagged with Coupons Mobile Mobile advertising Mobile marketing RFID Sticky labels

0 Comments. Posted by James 24 March 2009

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In Search of Near Field Communication at MWC 09

Near field communication (NFC) is not yet mass market, so it was largely in the background at Mobile World Congress. No big surprise, given that the mobile industry is not in the most buoyant of moods right now, with the focus on products and services based on technologies already in the market. But it was there and MWC had some important clues to what happens next.

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Tagged with Loyalty Mobile marketing Mobile payments Near Field Communication

0 Comments. Posted by Neil 25 February 2009

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