05 February 2012

Getting up close and personal with Basketball Wives

We love this video of our Basketball Wives campaign in action. Click below to have a look!

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Tagged with Loyalty Mobile Mobile advertising Mobile marketing Near Field Communication

3 Comments. Posted by Chantal 27 July 2011


Proxama acquires Hypertag to become world’s leading proximity marketing specialist

Proxama, the leading developer of mobile contactless payments and near field communications (NFC) technology, has announced that it has acquired proximity marketing specialist Hypertag.

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Tagged with Mobile Mobile advertising Mobile marketing Mobile payments Near Field Communication PayPass Ticketing

0 Comments. Posted by Chantal 24 January 2011


Mobile Application Pain – An Antedote

When you work with NFC all day, it's easy to get hung up on the more complex solutions - like payments & ticketing and vouchers. These services will certainly be the driving force for getting the infrastructure in place. But what I'm really looking forward to seeing is how NFC will solve some of the more basic challenges - like getting applications onto your phone.

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Tagged with Coupons Mobile Mobile advertising Mobile marketing RFID Sticky labels

0 Comments. Posted by James 24 March 2009