Near field communication (NFC) is not yet mass market, so it was largely in the background at Mobile World Congress. No big surprise, given that the mobile industry is not in the most buoyant of moods right now, with the focus on products and services based on technologies already in the market. But it was there and MWC had some important clues to what happens next.
Writing a first post feels a bit like a first date - where to start to keep the conversation flowing? Because that's what we want - a real conversation. Take a look at the short animation below - it says a lot about what we do - Near Field Communication is a major preoccupation for us. Then, let us know what you think!
NFC Use Cases from steve young on Vimeo.
We're genuinely excited about smart cards, near field communication (NFC), mobile phones and IPTV. We'd have to be - we work with them every day. This blog is part of our quest to share our insights and spread the word about the benefits these technologies can bring to payments and ticketing, loyalty and service discovery. We hope you'll like what you read and join the debate.