Proxama Blog

World’s first NFC Murder Mystery Event

 Yesterday evening a number of the Proxama team had the pleasure of hosting the world's first NFC Murder Mystery Game at Norfolk Network's birthday event. The game was a huge success, encouraging delegates to interact with both the technology and each other. We wanted to do something different, and showcase how NFC can not only be an effective advertising and payment tool, but also incredibly fun. You can find out how it all happened by clicking the link below.

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0 Comments. Posted by Chantal 24 June 2011

Proxama’s CEO discusses m-payments and location-based ads in Marketing Week

There's been much rumour and conversation since last week's announcement that network operators O2, Everything Everywhere and Vodafone are teaming together to provide a standardised mobile payment platform. Neil Garner, our CEO, spoke to Marketing Week, outlining what needs to be done next if brands and agencies are to grab hold of the many advantages of NFC. And since Sony Ericsson announced that the Xperia Play will be getting NFC soon, the technology is being discussed even more. Not only is it being seen as a payment solution, but also as an enhancement to gaming, socialising, and advertising. Today's news that MasterCard's James Anderson (Group Head and Senior Vice President for Mobile Product Development) has been appointed Vice Chairman of the NFC Forum is another exciting development in the world of NFC.

These have been the big stories. But we like to let you know about the latest, less publicised news, as well. So we've compiled our top five little-known facts of the last week. To have a look, click below. (Go on. You know you want to.)

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0 Comments. Posted by Chantal 22 June 2011

Leading operators to bring m-payments to the masses

With today's announcement that the UK's leading network operators are cooperating on NFC, the technology going even further this year than some experts would have guessed. The venture between Vodafone, Everything Everywhere and O2 could mean a lot to businesses and consumers alike, including increased contactless infrastructure, large numbers of NFC phones on the market and greater research into how NFC really can transform our daily lives.

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0 Comments. Posted by Chantal 16 June 2011

NFC hits the mainstream

NFC is really starting to hit mainstream marketing and advertising. With the launch of the UK's first NFC advertising campaign, and the interest we saw at Screen Media Expo in marrying existing DOOH with groundbreaking NFC technology, marketeers are about to bring a whole new experience to the brand and the consumer.

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0 Comments. Posted by Chantal 03 June 2011