Proxama Blog

Getting up close and personal with Basketball Wives

We love this video of our Basketball Wives campaign in action. Click below to have a look!

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Tagged with Loyalty Mobile Mobile advertising Mobile marketing Near Field Communication

3 Comments. Posted by Chantal 27 July 2011

Hungary’s top MNOs unite on Mobile Wallets

Only a month since the UK's leading network operators announced their decision to team up on NFC, Hungary's top mobile service providers are doing the same. Vodafone, Magyar Telekom and Telenor have joined forces to launch NFC payment services in phones.

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Tagged with Mobile payments PayPass Paywave Wallets

2 Comments. Posted by Chantal 25 July 2011

Proxama delivers USA’s first NFC marketing campaign

Following the success of our X-Men NFC campaign in London this May, we've launched the first NFC marketing campaign in the US. VH-1's latest series of Basketball Wives is to hit our screens soon, and those of us with NFC phones can get a glimpse of the action just by touching a poster.

The poster sites are in bus shelters around the cities of Los Angeles and New York, and link through to exclusive video content as well as the show's Facebook page. As more and more NFC phones come to market, we're seeing an increase in advertisers, retailers, brands and network's interest in NFC campaigns. NFC means traditional marketing media is transformed into something interactive and measurable as well as offering the consumer a more engaging brand experience.

For the full story on the campaign, visit our news page.

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1 Comments. Posted by Chantal 20 July 2011

Apple and NFC

With more of the industry's big players showing their full support of NFC, including  TfL accepting NFC payments from 2012 and Paypal's recent unveiling of Android-Android payments, the technology seems to be growing more popular by the day.

But what about Apple?

There's no denying that Apple is a key player in the industry, with many iPhone and iPad owners incredibly loyal to the brand. There have been rumours circulating over the last year on whether Apple will introduce NFC to it's next generation of iPhones and iPads. Some have claimed that Apple's next phone, the iPhone 5, will include the technology but insiders at Apple were quick to squash this rumour. However, only weeks later talk of an NFC iPhone picked up again. Generally speaking, the guys at Apple have kept pretty schtum about their NFC plans, and if they are going to showcase the technology on the iPhone5, we probably won't know for sure until it's release date (likely to be September/ October 2011).

But can Apple afford not to include NFC technology? One of Apple's strengths is that they offer groundbreaking firsts with their products. When a technology has so much support from competitors, is it likely that Apple will pass it by?

NFC rumours have released a great infographic on the subject, which you can have a look at here.

Maybe NFC won't be in the iPhone 5. Apple like to be first at things and Google pipped them to the post on this one (followed closely by Nokia). Now that Apple won't be the first to showcase the technology, perhaps they have decided to hold back, planning even bigger things with it. I'm pretty certain it will appear in iphones over the next few years but for the moment we're being kept in suspense.

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2 Comments. Posted by Chantal 14 July 2011

NFC: Payments made easy

What NFC can do for you, our Chief Exec in cartoon form, and Barclaycard's dinosaur milk. It's all here.

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0 Comments. Posted by Chantal 01 July 2011