Proxama Blog

Into the future

We don't need crystal balls or psychic vibes to figure out that an innovative, slick technology like NFC will become big news. OK, so it would be fun if we could morph into one of the Looney Toons or 'beam' ourselves to another location using the mere power of thought... but receiving product specs or special offers simply by touching a product? Or waving your hand in front of a POS terminal to pay for that coffee in the morning? These are pretty amazing too. I know it's not just a case of waving your hand (you need a phone or other NFC device as well) but go back only 30 years and people may not have thought it possible at all.

NFC is definitely the future of mobile connection: prettier than QR codes, exclusive and allowing the consumer control. Neil Garner spoke to Marketing Week about the technology and the importance of educating the consumer.

Read full article

Tagged with

0 Comments. Posted by Chantal 22 September 2011

Proxama featured in Passport magazine

Having already worked with JCDecaux on the X-Men: First Class advertising campaign, our Chief Exec Neil spoke to Passport magazine on the value of NFC advertising at airports, including allowing frequent flyers access to airport lounges. NFC advertising could transform not only how people travel via bus, train or plane, but also their experience of doing so. To have a look at the full interview, click here.

Read full article

Tagged with

0 Comments. Posted by Chantal 14 September 2011

NFC World Alliance formed

We're incredibly excited about the pace at which NFC is moving and, not wanting to keep all this excitement to ourselves, we've formed an alliance with US mobile marketing expert Blue Bite and industry leader Tapit (Australia) so we can spread some NFC love around the world.

The Alliance will make NFC marketing solutions a reality for businesses the world over. Revolutionising traditional marketing media, the technology promises an interactive, highly measurable experience that will bridge the gap between the offline and online worlds.

News of our alliance has spread far and wide with articles from the Washington Post to Adweek and NFC World, and the response has been incredibly positive. We're excited to be moving forward with NFC and the Alliance will make global implementation of the technology quicker and easier for all involved.

For the full story on the NFC World Alliance, click here.

Read full article

Tagged with

0 Comments. Posted by Chantal 13 September 2011