Proxama Blog

Proxama delivers USA’s first NFC marketing campaign

Following the success of our X-Men NFC campaign in London this May, we've launched the first NFC marketing campaign in the US. VH-1's latest series of Basketball Wives is to hit our screens soon, and those of us with NFC phones can get a glimpse of the action just by touching a poster.

The poster sites are in bus shelters around the cities of Los Angeles and New York, and link through to exclusive video content as well as the show's Facebook page. As more and more NFC phones come to market, we're seeing an increase in advertisers, retailers, brands and network's interest in NFC campaigns. NFC means traditional marketing media is transformed into something interactive and measurable as well as offering the consumer a more engaging brand experience.

For the full story on the campaign, visit our news page.

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1 Comments. Posted by Chantal 20 July 2011

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Just examined the thread. Awesome job. 

- Posted by (JavaScript must be enabled to view this email address)  on  07/29  at  06:14 AM

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