23 February 2012

NFC World Alliance formed

We're incredibly excited about the pace at which NFC is moving and, not wanting to keep all this excitement to ourselves, we've formed an alliance with US mobile marketing expert Blue Bite and industry leader Tapit (Australia) so we can spread some NFC love around the world.

The Alliance will make NFC marketing solutions a reality for businesses the world over. Revolutionising traditional marketing media, the technology promises an interactive, highly measurable experience that will bridge the gap between the offline and online worlds.

News of our alliance has spread far and wide with articles from the Washington Post to Adweek and NFC World, and the response has been incredibly positive. We're excited to be moving forward with NFC and the Alliance will make global implementation of the technology quicker and easier for all involved.

For the full story on the NFC World Alliance, click here.

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0 Comments. Posted by Chantal 13 September 2011

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What's this blog about?

We're genuinely excited about smart cards, near field communication (NFC), mobile phones and IPTV. We'd have to be - we work with them every day. This blog is part of our quest to share our insights and spread the word about the benefits these technologies can bring to payments and ticketing, loyalty and service discovery. We hope you'll like what you read and join the debate.

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