23 February 2012

Into the future

We don't need crystal balls or psychic vibes to figure out that an innovative, slick technology like NFC will become big news. OK, so it would be fun if we could morph into one of the Looney Toons or 'beam' ourselves to another location using the mere power of thought... but receiving product specs or special offers simply by touching a product? Or waving your hand in front of a POS terminal to pay for that coffee in the morning? These are pretty amazing too. I know it's not just a case of waving your hand (you need a phone or other NFC device as well) but go back only 30 years and people may not have thought it possible at all.

NFC is definitely the future of mobile connection: prettier than QR codes, exclusive and allowing the consumer control. Neil Garner spoke to Marketing Week about the technology and the importance of educating the consumer.

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0 Comments. Posted by Chantal 22 September 2011

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We're genuinely excited about smart cards, near field communication (NFC), mobile phones and IPTV. We'd have to be - we work with them every day. This blog is part of our quest to share our insights and spread the word about the benefits these technologies can bring to payments and ticketing, loyalty and service discovery. We hope you'll like what you read and join the debate.

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