23 February 2012

Making cinema more magical

 

Going to the cinema and seeing a really great film can be a truly magical experience. But free movie tickets andfree popcorn make it even better.

Customers at VOX cinemas in Dubai are reaping the benefits of owning NFC handsets since Proxama launched its latest drive to get people's phones tapping. Kiosks in the cinema chain are equipped with posters, each with a touchpoint that users tap their phone to in order to receive their voucher. The voucher is then redeemed at the till, by touching another poster. And there's no cheating! With Proxama's security barriers built in, users can't share their ticket with others or redeem it more than once. Users can collect another voucher the following weekend, however so the fun can continue for a long time.

For the full story, click here.

 

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0 Comments. Posted by Chantal 30 November 2011

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Proxama NFC Starter Kit

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We're genuinely excited about smart cards, near field communication (NFC), mobile phones and IPTV. We'd have to be - we work with them every day. This blog is part of our quest to share our insights and spread the word about the benefits these technologies can bring to payments and ticketing, loyalty and service discovery. We hope you'll like what you read and join the debate.

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