Proxama Blog

NFC news in a nutshell

iPhone Inventiveness

We recently blogged on Apple's non-committal stance on NFC, the company eager to keep their plans for the technology under wraps. Not a group to enjoy being behind in the technology race, iPhone fans have found that they can overcome the lack of embedded NFC by placing a contactless bank card in the iPhone's case. It isn't exactly the slick and seamless experience that iPhone users have come to love, but certainly a step in the right direction. It remains to be seen whether Apple will take inventiveness like this to heart and release a phone that comes with NFC technology inbuilt. Otherwise, they might just find that their phones start to become covered in bits of sticky tape and plastic cards. The iPhone is one of the most attractive phones on the market. Let's not take that away from it.

Google invests in technology to keep m-wallets safe

In Google world, the company have taken on board consumer concerns on NFC security and are using fingerprint technology to keep mobile wallets safe. Many users are unaware that mobile wallets can simply be linked to a pre-paid card as opposed to their bank account directly. As a result, concerns about security are incredibly high (with KPMG reporting security as the greatest inhibitor for mobile wallets) and Google have always seen user experience as paramount. It doesn't really come as a surprise, therefore, that they are developing a technology to combat these worries: fingerprint sensors. The user gains access to his wallet by swiping his finger across the screen. We wish Google the best of luck with this. Anything to help make such a life-enhancing technology more useable is always a plus for us!

RIM's outlook on NFC

When Mobile Europe spoke to RIM's UK MD, what they found was that he believes shopping through the mobile is the next step on from internet shopping, with m-payments the catalyst to see this become reality. For the full story, click here.

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0 Comments. Posted by Chantal 04 August 2011

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