Proxama Blog

NFC: Payments made easy

What NFC can do for you, our Chief Exec in cartoon form, and Barclaycard's dinosaur milk. It's all here.

We're liking Barclaycard's mockumentary on the evolution of money (below). As well as making us wonder about the taste of dinosaur milk and what TOWIE girls might have been like in medieval times, it's a great demonstration of how simple NFC payments are. Have a look:

So what's new with us?

As usual it's all go here at Proxama. We've had some great feedback on our NFC Murder Mystery Game, including things to work on for future events. We now have a London base with staff based in and around the city. If you have an enquiry or simply want to send us a present (we like gadgets), you can jot down the address here.  We'll be running a similar NFC Murder Mystery game in London shortly - watch this space!

As an NFC payments milestone, discussions on the collaboration between O2, Vodafone and Everything Everywhere are still going on. Neil Garner had a chat to Brand Shandy [great name! -Ed.]  about what this means for retailers, brands, agencies and those working with NFC. You can have a look at what he had to say by visiting their blog (where you'll also find out what Neil would look like if he were a cartoon character).

As NFC picks up momentum, we want to celebrate what the technology can do for us. There's a huge number of NFC-related possibilities but these are the few we think you'll see first:

• Someone buying lunch with their phone. If you're around our offices on weekday lunchtimes, you'll regularly see our Chief Architect, James Taylor amazing Subway staff with the magic of m-payments. Very soon however, staff might be less surprised as more and more people take advantge of the simplicity of this technology.
• NFC opening doors. Literally.
• People walking up to posters and holding their phones against them. These guys are getting exclusive content all because of NFC. This could be anything from vouchers, to videos, to game upgrades. If you don't want to miss out, you can purchase any one of a number of NFC phones. NFC-Phones.org has quite an extensive lists of the ones available: NFC phones list, just click the tab at the top of the page.

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0 Comments. Posted by Chantal 01 July 2011

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