Proxama Blog

WIMA NFC 2011: Our impression

As we near the end of WIMA 2011, have to pack our bags and return to –well, for once, a very sunny England! – we’re full of excitement for the coming year. With announcements from Rovio that an NFC version of Angry Birds will be coming to Nokia phones; the NFC Forum’s white paper for SmartPosters  making an interesting read, and of course, the news that Proxama are working alongside Nokia to develop their NFC marketing, this year’s WIMA congress hasn’t disappointed.

Nokia have been speaking a lot about their first NFC phone in recent years: the C7. Jeremy Belostock, Head of NFC at Nokia, has given a rundown on the C7, explain how it works and how you can utilise its NFC in poster campaigns, Bluetooth headsets, access to venues and more. Nokia have even been giving away C7s to people so that they can be used for software development. The C7 is really starting to reach the masses and is arguably at the forefront of NFC phones.

There has been a fair amount of discussion on making NFC 'open', but we know there are also concerns from those in the payment industry to make NFC secure. WIMA has given Nokia a chance to demonstrate how we can use NFC without our phones automatically becoming our credit cards. The phone will, we're sure, become a credit card used by the majority, but this is only going to happen once there are tried and tested security measures in place. In the meantime, the end-user can enjoy the NFC experience through uses such as proximity marketing, access to information and venues, and sharing files with friends.

This afternoon, as WIMA draws to a close, Proxama's CEO Neil Garner will be on the panel of 'A Global Interoperable Future'. The discussion will focus on NFC branding and making NFC more accessible to the end-user. So far the majority of NFC TouchPoints at WIMA have shown the NFC Forum's 'N' symbol:

However, in practice companies around the world are and will be using their own symbols. Proxama has developed a symbol of its own:

This is perhaps a bit more subtle than the 'N' symbol but we feel it carries the same message, and will start to becoming associated with NFC over the course of time. We agree that, as with every new technology introduced to the consumer, there should be consistency across brands and we feel that our logo can provide this.

Tagged with

0 Comments. Posted by Chantal 21 April 2011

Share this post